Mid-market operations teams are making decisions in the dark.
The supply chain control tower market was valued at $9.67 billion in 2024 and is growing fast. But the platforms driving that growth are built for Global 2000 companies. They start at $10,000 a year, take 9 to 14 months to implement, and require a dedicated IT team to maintain.
Mid-market companies, which account for 42% of all control tower installations globally, are left choosing between enterprise platforms they cannot afford and doing nothing.
We kept seeing this gap in our consulting work. Operations directors spending hours every week reconciling spreadsheets that should not exist. CEOs making inventory decisions on data that was three days old. Warehouses running on gut feel because nobody had built them a dashboard that actually worked.
So we decided to build one.
Why EchoTrex
Stop monitoring. Start deciding. Put your time where the problems actually are.
See every shipment. Across 1,300+ carriers
Most businesses are patching together carrier emails, spreadsheets, and tracking portals. It's reactive, it's slow, and by the time you know there's a problem, your customer already does.
EchoTrex pulls live data from over 1,300 carriers into one unified view. No switching tabs. No chasing updates. Just one place where you know exactly where everything is.
Instant answers. No digging, no dashboards to decode.
Your ops team shouldn't have to pull three reports to answer one question. EchoTrex's AI lets you ask plain-language questions and get direct, actionable answers in seconds.
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Which orders are at risk? What's causing the delays this week? Where are we losing time? Just ask. The AI already knows.
Stop firefighting. Start getting ahead of it.
Automated alerts flag problems before they become customer complaints. A shipment stalls. A carrier misses a scan. A delivery window starts to slip. EchoTrex catches it and tells you.
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You set the rules. EchoTrex watches everything. Your team stops wasting hours monitoring and starts spending time on what actually needs a human.